Focus Groups
Focus groups and interviews are qualitative research methods that excel at assessing lived experiences, opinions and social phenomena. Qualitative methods are best used to answer open-ended (what, why and how) questions to provide information that can be used for decision-making purposes.
We support by co-creating interview guides, providing training, facilitating sessions and helping with thematic analysis.
How We Conduct Focus Groups
1. Define the Purpose
Clarify the decision the focus group or interview will inform.
2. Identify the Audience
Determine the appropriate population and sampling strategy.
3. Select Constructs
Align questions with assessment goals.
4. Determine Best Structure
Select from three different formats: structured (fixed questions), semi-structured (open-ended questions) or unstructured (conversational format).
5. Create an Interview Guide
Script introduction and identify key questions.
5. Pilot & Revise
Test question clarity and timing.
7. Prepare Site
Confirm setup (in-person or virtual) and explore incentives.
8. Analyze & Report
Generate insights and actionable findings.